An important feature is 'Price Point'.
To some of your customers it does not matter the price, they can just sign off on a Purchase Order.
But to others, Price is one of the deciding factors always thought of.
If you offer $5000+ Rifles, I don't think too many buyers will be interested.
If you offer an
Attractive (yes, looks sell) Rifle, with some bells and whistles (Custom Trigger, Custom Cut Barrel, etc) in the $1500-$2000 range. I think you would have a good base of interested buyers.
Those People that want more than a Stock Remington / Savage but don't want to step up to the $4000+ for a TRG or AI would give you a call.
Offer packages, The Rifle with a Scope
(NXS 3.5-15 for practical shooting) w/ extra mag and drag bag deal, or the Rifle includes a Tactical / Precision course with some field time on a 1000 yard range with 'Experts' (that would actually be cool..

)
An instructional course included with the Rifle, something only available to those who buy an O.S.T Custom Rifle
Lunch with you ?