$99.95 was a lot of money when that ad was published. The 'D' series was introduced in 1952. In Manitoba, for example, minimum wage for a man was 60 cents per hour in 1952. Can't find anything for AB. Except for later. AB's minimum wage went to a princely 95 cents per hour in 1965.
According to the Bank of Canada Inflation Calculator, $99.95 in 1952 is equal to $827.25 in today's money.
http://www.bankofcanada.ca/en/rates/inflation_calc.html
Upon closer inspection that looks like a 1961 ad, which would mean $742.94 in today's money.
Considering what well used 99's go for in the EE, they would sell at those prices if they were available today.
Mark



























