I own both new Win and Ruger, and to my tastes, Ruger ahead by a smidge. Both are absolutely great, so either way you'll be happy. I prefer Ruger's excellent integral, and free, rings / mounts as well as the Ruger's one piece bolt (current M70's handle is pressed on, was news to me as well). I prefer the action cycling feel of my Ruger over my Winchester as well, and greatly prefer the floorplate release, the best in the business. Handle both, you'll end up happy either way one will just "do" it for you a bit better.