CSMC entered into a similar arrangement with Savage in 2017 to build their (new at the time) Savage Fox A Grade. Just like the Red Label III is unlikely to be a big seller for Ruger, the Fox A Grade didn’t sell well for Savage. Interestingly, while Savage no longer sells the Fox A Grade, CSMC still does. In fact, Savage only ever sold the A Grade in 20 guage, whereas CSMC now makes them in 12, 20, and 28 gauge.
There’s a used Savage Fox A Grade in 20 ga available for $4K CAD at a shop on Vancouver Island. Meanwhile, the same model and gauge costs $6400 USD purchased from CSMC (just this week they reduced some, but not all of them, to $4750). All of those from CSMC have a higher level finish.
I expect the Red Label III will follow the same pattern:
- It won’t sell well for Ruger
- It will continue to be available from CSMC at a higher price point
- Those purchased from CSMC will be better finished (enabled by the higher price)
I wouldn’t be surprised if all of this was deliberate. Both Savage and Ruger are not known for high end models. They can benefit from an arrangement like this because they get a better quality product into the market under their brand. Yet, they don’t have the cost of tooling up to manufacture the model and they don’t have to discontinue the product entirely when sales lag. Both brands stand to be immortalized in the sense that their name would live on even if the company does not - much like Parkers can still be bought new from CSMC.