I think it is time I added my comments, even at risk of getting into a pointless mud slinging match.
The price of the XCR in Canada is set by us (Wolverine Supplies) as we are the exclusive Canadian importer for Robinson Armament products. The retail price is based on our landed cost, we then add on a margin which allows us to offer a very modest 17.5% discount to the trade and hopefully still make a profit at the end of the day.
Yes that’s right a PROFIT, we make money on everything we sell, if we did not, we would not survive. A discount to dealers of only 17.5% is an insult, expenses typical run from 15 to 20 %, for dealers. When I say dealer I mean those stores that have genuine premises, employees, rent, heating, advertising and liability insurance etc etc. A 17.5% discount is really only a courtesy and simply allows retail customers to purchase from their local stores. We all need to support local gun stores so that we keep our whole industry alive.
It is suggested that other importers are needed in order that the price is lowered! Strange logic here, the sums just do not make sense. Right now I would take 300 XCR rifles from Robinson Arms but we can’t because we are limited by the US State Dept limiting export licenses to a max of 45 at a time. No matter if the quantity was 45 or 300 our price would be the same.
Supply and demand can have a bearing on price, we have approx 190 XCR rifles sold and 45 coming, we could raise our price dramatically and they would still all sell, but we don’t. We could stop all sales to dealers and make an extra 17.5% on those rifles and they would still all sell, but we do not. When our dollar strengthened we lowered our price, we did not have to, we could have sold them all anyway.
The XCR we sell in Canada is not exactly the same as the model sold in the US and has extras included in our price, this makes direct comparisons difficult.
The importation costs are not cheap, it amazes me why some Canadian gun owners expect to purchase US products in Canada at US retail prices. We are expected to absorb all the costs of importation, why? It is back too that dirty word PROFIT, well I am not ashamed to admit that I work for a PROFIT. We have expenses which include fixed costs, these are the same every month whether we sell 45 or 190 XCR rifles. We do not gouge people, we sell good products at fair prices that we stand behind.
The dollar has dropped 25% I could raise my price on the next XCR rifles by 25% and still sell them all, but I will not. When we paid for these rifles, several weeks ago (another expense) we calculated our cost based on the exchange rate and announced the price then, that we will honour.
I take offence to the following, written anonymously, why ? not enough balls to sign your name below your wild statements?
We have a RobArm rep on the forums, so why don't we let the company know that it would be better for their sales if they would engage other retailers that would bring the price inline with actual value of the rifle? This is a $1400-$1500 rifle at best so lets see a realistic price. Why not talk with Marstar or Canam, they seem to be in touch with the market.
Price and value, now we get into economics and scale of production, design and development costs, machinery skilled labour, quality control, liability and warranty. Quite honestly I am amazed that rifles like the XCR are as cheap as they are!