Just like in the USA where FS2000s, Tavors, MSARs, RFBs etc can be had a rock bottom prices because they have to compete with $600 ARs! Oh wait, that is utter BS! First of all, quality products do not compete with cheap products or products in different market sectors. AR-308s do not compete with .223 AR15s. There is little market crossover. KAC is not competing with Norinco, same as Ford Focus is not competing with a Lexus SUV. Whether or not the AR is DE-RESTRICTED (let's not delude ourselves, the AR will never be a "named" non-restricted), the vast majority of ARs in the country will remain restricted due to barrel length. You are quite frankly an idiot if you think all the other currently non-restricted black rifles will plummet in price simply because 18.5"+ ARs are Non-Restricted.
As for ATRS's "Not an AR-308" AR-308 rifle, they are more than in line with other top offerings in the field. Whether or not ARs are de-restricted will not change the fact that quality AR-308s start around $2K USD and climb to over $5K USD. Again, ATRS is not making this .308 rifle to compete with .223 rifles. That would just be non-nonsensical. If they planned in competing with .223s, they would have made a .223!
Personally I am very interested in this rifle. However that hinges on the rifle's ability to accept either standard or modified A1/A2 handguards, or how readily I could manufacture a wood forearm for it. If I were to purchase an ATRS Modern hunter, it would be used exactly as the name suggests, for hunting. My personal taste dictates that any self-respecting hunting rifle has a wood stock, and they only make wood AR stocks is A1/A2 configuration.