No, a retailer has an obligation to their advertised price to their customer
If your price is wrong well that's your problem because you can't do basic accounting enough to understand your costs or your risks, not the customer.
That's it.
Agreed, I went into MEC to buy some new Solomon shoes. Found a pair I liked, tried them on, they just so happened to have a sale sign in front of the display shoe so I took the box to the cashier where they told me that only the other color was on sale and that the ones I had picked were not on sale. I told them that these shoes are identical to the one on the shelf with the sale sign so they gave them to me at whatever % discount the sale price was. Within five minutes they had gone over and moved the right shoe to the sale shelf.
Moral of the story, you advertise a price you have to sell it for that price even if it means a loss.
Don't feel sorry for businesses these they make millions off of us and don't give a rats ass about us once they have our money. They make money on every item that goes through their hands and taking a little loss on a few rifles isn't going to bankrupt them. Maybe the owner of Wanstalls has to sell his Escalade or maybe feels a pinch paying the mortgage on his 5 million dollar home but he won't suffer for long.
Plus, I really doubt that they would actually lose much money at all if they honored the pre-sale price, they may not make any money on it but it's not like they only make $100 per rifle on any sales.
I'd really like to know how many pre-sale rifles are involved, it can't be that many, maybe 50? I would bet that if they added an option to take the rifle at pre-sale price there would still be people that back out and even if they lose $100 per unit it doesn't add up to that much money in the big picture for a successful business.
Can anyone think of a reason they wouldn’t try to save face by moving the rifles at cost?
Maybe they have decided that they want nothing to do with M+M and refuse to be a part of them making a single dime off of the Canadian market after what they did to them. That's how I feel about M+M and I know I'm not alone. I wouldn't give them $500 for one of these rifles.
North Sylva could gain a tiny bit of respect back if they helped Wanstalls out. Wanstalls move a lot of what NS sells.
North Sylva would have to have morals and ethics to do that, from my experience with them they have neither and I wish them nothing by failure in the future.