I've had the round tray Lee for decades. Started on the press. Went to the RamPrime for the next few years. Then got the AutoPrime. Yes, I am a cheap-ass, but the Lee is just fine and paying $120 for a stainless steel priming tool goes against my grain in a big way.
However, I was tired of swapping primers so carefully from square packs to round trays, so I bought an XR. Wow, was that wrong. Couldn't get comfortable with it. I thought I was buying their newest primer, but then I compared pictures. NOT the ergo prime. Now I have the proper tool. This is actually how I used the AutoPrime all along.