Why vortex!!!

Well that just cant be cuz Vortex are just junk, according to many knowledgeable members on here. Great stickers though and Bushnell 4200s are the best also. If you have three scopes of a certain brand and start selling them, well that just proves it rite there that Vortex are garbage. Theyre so bad they cause users to see solar flares, but only on setting three. One time at bandcamp!! You guys are hilarious. Everyone knows BARSKA rules the optics world.

Incase you reading is bad... not once did i say they are garbage
 
They work, but the biggest selling point is the warranty which it seems so many people utilize due to issues with the scopes. So many reviews are "I bought this, it worked for a bit then stopped working so i warrantied it and got a brand new one!" to me a good warranty is a selling point, but if it seems a large amount of people end up using the warranty then its a low grade product with a warranty that you will end up needing. That's not a good endorsement of a product to me as I want reliability above all. Lots of high end scopes have great warranties that you will never use, thats a selling point to me. I have some vortex optics yes, but only on .22 or airsoft guns that I use to training. Would never put it on a rifle I actually depend on.
 
I don't hear of very many people using warranty for the PST, AMG or Razor lines. And they've sold alot of those scopes.
They sell a lot of scopes and have incorporated the Chinese build a ton of stuff, sell it and swap out the bad, then don't spend any time fixing, just replace and move forward.
It would be interesting to see the numbers. For sure the Crossfires, and Diamondbacks are the majority of the replacement line. I mean they have a large part of their business dealing with the RMA/ replacements and they just bin the return junk. I would be interested in seeing percentages for failure/returns for their different product lines.
 
Most outfits have products made to a certain price point, for sure, from tools to guns and cars!:p
Cat

I think.vortexes ability to undercut the competition and offer the best deal in a wide variety of price points would be the key to their success. Leopold plays this game too, but they can't beat vortex in the race to the bottom. Bushnell has been offering cheapo imported scopes for much longer but subjectively speaking vortex seems to do it better (compare a crossfire with a banner, no contest imo).

I might come across as a vortex fan but my hunting rifles wear mid range Leupolds (vx3 etc) and "low end" S&B.

I think diamondbacks, made in Phillipines redfields (rip) and bushnells offer a great deal and far better glass than older scopes for young guys, people with less cash and those who just want to "set it and forget it" and plink with 22's and hunt deer once a year

Nothing wrong with that at all, good for hunting and shooting to be accessible to everyone. Throwing a vortex on grandpa's old sporter is probably money well spent for many
 
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For me they're the honda civics or glocks of optics. Decently affordable safe bet. Not the fanciest thing out there and almost every vortex optic can be beat by other brands if you want something nicer but if you just want something good that works for a reasonable price with no risk it's a good choice.
 
I think.vortexes ability to undercut the competition and offer the best deal in a wide variety of price points would be the key to their success. Leopold plays this game too, but they can't beat vortex in the race to the bottom. Bushnell has been offering cheapo imported scopes for much longer but subjectively speaking vortex seems to do it better (compare a crossfire with a banner, no contest imo).

I might come across as a vortex fan but my hunting rifles wear mid range Leupolds (vx3 etc) and "low end" S&B.

They are great for plinking and getting started and certain models will price/feature compare favorably against some higher-end target scopes, however, some though not all experienced hunters will have likely upgraded to something more suitable if they started out with Vortex.
Vortex has come a long way though and have changed the face of optics. They have forced other manufacturers to adapt to a market that Vortex created. They have some great people working there and will be even better in the future.
 
For me they're the honda civics or glocks of optics. Decently affordable safe bet. Not the fanciest thing out there and almost every vortex optic can be beat by other brands if you want something nicer but if you just want something good that works for a reasonable price with no risk it's a good choice.

Funny you mention that. I think it was Youtube bino nerd Optica Exotica who called them the "Ford" of optics companies.
 
More like the Nissan, you can get a micra or a GT-R and both will be cheaper than their competitors and equally or more functional.
 
Dealers are likely incentivized to carry the line. Margins are probably good, so Volume dealers can offer good price points, revolving sales and capitalize on marketing of warranty. Dealers also have few touch points as warranty is on the buyer to ship back. Just like 0% financing warranty cost is built in to the product line. So quality is lower which is why so many people use the warranty on entry consumer lines. Good gig for dealers not consumers. I would assume the higher end lines suffer the same when comparing to good quality German glass.

I don't pay for warranty I pay for quality in product. JMO
 
Dealers are likely incentivized to carry the line. Margins are probably good, so Volume dealers can offer good price points, revolving sales and capitalize on marketing of warranty. Dealers also have few touch points as warranty is on the buyer to ship back. Just like 0% financing warranty cost is built in to the product line. So quality is lower which is why so many people use the warranty on entry consumer lines. Good gig for dealers not consumers. I would assume the higher end lines suffer the same when comparing to good quality German glass.

I don't pay for warranty I pay for quality in product. JMO

you pay alas for both and some in the past had bad experiences with some of the high end optics ... i discovered myself baddly with zeiss and schmidt und bender. swavorski has been positively different kahles too
 
Not a lot of Razor owners crying. Sure, a few, but they are the F150 of pro level optics. Look at how many upstarts want to compare to Vortex Razor performance. The lower levels are constantly directly copied with catchy brand names and niche features.
 
I have a couple of Vortex scopes that I'm completely satisfied with. They gave me the features and performance I was looking for at the price point I was able to afford. The warranty was not a factor, but it's certainly a bonus.
 
I've got a gen 1 razor HD LH 3-15x42 (hsr-4 reticle) and a gen 2 LHT 3-15x42 (HSR-5i reticle). Both have stiff magnification rings but they're usually on the lowest power. I've had zero problems with them and have easily identified deer at last light when the rest of my group couldn't.

The Gen 1 was 1150 at the time, and the gen 2 was 1450 on sale. Would I buy them for nearly 1800 now? not sure...there's some stiff competition out there. I know that I wouldn't touch a leupold with a ten foot pole but I may be inclined to go with a nightforce if I were to buy again.


To me, leupold is like the Harley Davidson of the scope world....totally relying on their name to keep the profits going without even bothering to try and keep up to the competition. Look where they are now..back of the pack, outdated reticles, weak features, mediocre glass, high price. No thanks.
 
I've got a gen 1 razor HD LH 3-15x42 (hsr-4 reticle) and a gen 2 LHT 3-15x42 (HSR-5i reticle). Both have stiff magnification rings but they're usually on the lowest power. I've had zero problems with them and have easily identified deer at last light when the rest of my group couldn't.

The Gen 1 was 1150 at the time, and the gen 2 was 1450 on sale. Would I buy them for nearly 1800 now? not sure...there's some stiff competition out there. I know that I wouldn't touch a leupold with a ten foot pole but I may be inclined to go with a nightforce if I were to buy again.


To me, leupold is like the Harley Davidson of the scope world....totally relying on their name to keep the profits going without even bothering to try and keep up to the competition. Look where they are now..back of the pack, outdated reticles, weak features, mediocre glass, high price. No thanks.

Great comparison
 
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