Thank you very much for your email. We recognize that many consumers have commented on our donation to the Humane Society.
We’ve listened to your recent feedback and it was very helpful to us – in fact it prompted us to specifically choose the areas where we’d most like to celebrate animals. Here’s what we’ve decided: We’ll still honor our monetary commitment to the HSUS, but now we are specifically directing our $100,000 donation to HSUS’ Animal Rescue Team, which launch on-the-ground missions to rescue animals in peril. The HSUS Animal Rescue Team is a leading disaster response agency for animals, contributing millions of dollars to rebuild animal shelters destroyed in natural disasters, responding to floods, fires, and other disasters.
We may not always agree with 100 percent of what an organization represents, but rescuing animals displaced from natural disasters is a cause we support.
It is our policy to continually assess the impact of all of our charitable gifts and consumer feedback is extremely important to us. We hope that you will understand that this allocation of money is a direct result of hearing your concerns. We are listening, and we thank you for sharing your thoughts with us.
Sincerely,
[yellow tail] wines