I do not like Vortex because they are Chinese made garbage. They are pushed by several dealers because the mark up on these crap scopes is huge. One has to spend Leupold prices to get a Vortex scope that has Philippines or Japanese quality glass.
As a retired dealer, I probably have more experience than most hunters and shooters. Over 45 years actually. So I'm not a hate club as you so eloquently state. Just because you are a Vortex lover, doesn't make them great.
Nikon, Leupold, Crimson Trace, Bausch & Lomb, and even some Bushnell scopes are a better choice than a Vortex. Make no mistake, Vortex does well because it is pushed by the local gun store in your area due to availability and big mark up. Our local gun store here in Cranbrook has been pushing Vortex for over 30 years. They had the monopoly on the hunting and shooting industry for years, there was no competition. Then a new sheriff moved to town and introduced Leupold, and Crimson Trace scopes. And Nikon when it was available. These three brands are far superior to a Vortex. Especially for the amount of money that is spent when comparing the cost of similar models.
So yes, you are correct, take everything with a grain of salt. But Vortex are overpriced scopes with a great warranty, that's it......
One needs to do a lot of research to ensure they get the right scope for their application and their particular budget.
But what do I know, apparently I belong to the Vortex hate club!.......

LOL