... we ...haven't been this enthusiastic and worked so hard in years as for this Sightron opportunity. We've done more in a week or so than previous importers have ever done. This doesn't include Jerry, who has also promoted Sightron more than the "official" previous importers. Why would we sit on our asses or overprice the product, as this fails? We are getting dealer responses from all provinces and have the support of some top-name shooters. Sightron is keen to erase the previous flop and we will be be promoting enthusiatically.
Regards,
Peterl
So Max, the answer to your question lies in the statement above.
The success of this program lies squarely in dealer/Dist relationships and this I have to wait to see what is offered.
I am most certainly not here to tell Peter how to run his business but from a dealers perspective, any dist I purchase from goes out of their way to not be in direct competition with me or any of the dealers they service.
It just doesn't make any sense.
358, I fully understand the concerns you voice and there are enough bad examples in Cdn retail to shudder at what may occur.
However, the idea of centralised purchasing is also working very well in a number of industries and various consumer products. In the End, CANADA is a very small marketplace and having many 'exclusive importers' just leads to a mess where no one really does much of anything and the suppliers just get fed up with promises that don't come true.
The programs that work well maximize the economies of scale of importation, the simplification of logistics/storage and dispersal, the creation of cohesive marketing and promotion. All this helps drive the cost of delivery DOWN which is great for the consumer.
AND for the dealers that can now offer a product and know they will be supported. Just look at how fast VORTEX has come on line.
The hub has to support the spokes that offer the product to the masses.
If the hub decides to reach out too far, the wheel simply falls apart.
Jerry