Yeesh. How many times does the Canadian firearms pricing horse have to be beaten?
And since you asked (well, not really), here's how I feel (about pricing in general, not just firearms) when I'm looking at a purchase:
1. The price is what it is, where it is, and when it is. If I don't like it at that space/time confluence thingy, I simply don't buy it.
2. Profit is not a bad word. Not even when there are adjectives preceding it.
3. I alone know of an item's value to me.
4. The "buying experience" may well modify what I am willing to pay. For better and for worse.
5. The markets will dictate if the price moves up, or down, or not at all. Patience can be a virtue. Or a waste of time.
6. Alone, or with modifiers, Profit is not a bad word.
7. Need is spelled w a n t.
8. If I can't afford it, I remember that we were given two kidneys for a reason...so one could be sold for quick cash.
9. Cheaper is always better. Except when it isn't.