I have no problem with stores charging more then other stores for the same product. Some stores get better pricing then others due to there purchasing power, some have more overhead costs, some pay employees more etc etc. So a store charging $400 for an item that another store charges $300 for doesn't bother me, either buy it there and support them or take your money else where and get the better deal. A lot of it comes down to service and if they will help you out later if there is problems for me which one to choose. Lots of times I will goto the more expensive store for those reasons. But when the dealer is taking things out of the box that it comes with from the manufacturer and then turns around and charges you extra for those said items, that is a rip off to me. They should be selling things from the manufacturer as is, or changing the price accordingly. That is why there is MSRP. Manufacturer suggested retail. I have no problem with dealers ordering things like that and selling them separately as long as the prices are adjusted to accommodate that. Lots of dealers order bulk ammo, open it up and sell it by the box which is fine. But taking a magazine out of the box, which then the box has a clearly void area where you can usually tell there was an item and charging you full retail or above for that is a gouge.