excellent news. glad to hear that more Canadian manufacturers are following this trend.
my 2 cents is to go as cheap as possible. Your focus should be on people who already own AR's and have already put money into AR's, but want a sort of 'upgrade kit' to swap to a new receiver and make it non-restricted. If people want a high-quality rifle, the MV and MH are already available. The perfect world would be a product that becomes a 'must-buy' for anyone who owns AR's.
950$ is not bad, and will be comparable to the SLR stripped receiver. Is that the absolute bottom price for this sort of design? Is there any major way to cut costs?
The only ways to reduce costs is to have them made offshore by the tens of thousands, not a likely scenario as the market in Canada in minute.
Not pay the machinists or rent on our building, don't think that will go over well.
Make them out of recycled paper, not terribly durable though.
Not bother at all.
All joking aside.
What Canadians just don't get is the market in Canada is minuscule, so high volume production just is not possible. This is why the big companies don't even bother with Canada when it comes to designing and producing something to fit our stupid laws. With the exceptions of a few handgun makers who are occasionally willing to make a 4.2" barrelled hand gun, I can't think of a single large gun maker who has offered anything that is truly ARish and made specifically for the Canadian market.
A friend of mine owns a part of 1 of the high end gun club/stores in Scottsdale. They sell more guns from their shop in 1 month than we do in a year and sell more ammo in a month than probably all Canadian gun stores do in 6 months together. Availability of full auto may play a part in this?
I can't remember the numbers exactly but seem to recall there are more people in Montana, a sparsely populated state than there are PAL holders in all of Canada.
And more SKS rifles have been made than the entire population of Canada, so the economies of scale just don't work with a tiny sales base.
Keep in mind too that ALL of the various Canadian NR rifles are not worth a dime in the USA as AR's don't have restrictions there and Canadian made AR style rifles on the whole are NON importable into the USA which kills any potential for sales in the USA from the beginning.
IF the market was there to sell even several thousand rifles rather than several hundred, which is really what the Canadian market will support, the numbers would change to a degree. Unfortunately this is not the case for firearms sales in Canada.
The simple fact is that Canada is an expensive country to produce things in as well as live in. The higher wages and taxes that support our standard of living as well as our "free" medical system have a cost, and that cost is that Canadian made is more expensive due to our higher cost of living when compared to our southern neighbors.