Ruger American Rifle

stanway

stanway

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New from Ruger, the Ruger American Rifle. I am a big fan of Ruger, but I don't know if I like the direction Ruger is going with this rifle. It has been done already with Savage, Stevens, Mossberg, etc.

Here is the link:

http://www.ruger.com/products/americanRifle/index.html
 
Like a tikka with an accutrigger.

Ruger is a great innovator. The rotary mag idea sounds interesting. The price makes it sound too cheap though. Is that where the frontier of rifle making is at?
 
Grizzlypeg said:
Is that where the frontier of rifle making is at?
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That is where the frontier of got-to-have-it now-for-the-lowest-price-possible consumerism is at in North America. I fear this mentality and way of doing business will be the end of us.
 
stanway said:
6904.jpg


New from Ruger, the Ruger American Rifle. I am a big fan of Ruger, but I don't know if I like the direction Ruger is going with this rifle. It has been done already with Savage, Stevens, Mossberg, etc.

Here is the link:

http://www.ruger.com/products/americanRifle/index.html
Click to expand...

They are not going to stop mkaing the M77, #1 etc. They just want a piece of the budget rifle market
 
1899 said:
That is where the frontier of got-to-have-it now-for-the-lowest-price-possible consumerism is at in North America. I fear this mentality and way of doing business will be the end of us.
Click to expand...

It's called "Mcdonaldization" and the process will be the undoing of us all I am afraid. Ruger started with a very good product with their production rifles. In order to be competitive they introduced their "Hawkeye" line with the coarse finishes. The next evolution in the race to the bottom is this new rifle. Who knows where it will end ..............

According to Ritzer, the four main dimensions of McDonaldization are:

Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed.

Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. In other words, quantity over quality. They sell the Big Mac, not the Good Mac.

Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes. All shopping malls begin to look the same and all highway exits have the same assortment of businesses.

Control - The substitution of more predictable non-human labor for human labor, either through automation or the deskilling of the work force.

There are other dimensions of McDonaldization that Ritzer didn't include with the main four, but are worthy enough for prime attention. They are:

Irrationality - A side effect of over-rationalized systems. Ritzer himself hints that this is the fifth dimension of McDonaldization. An example of this could be workers on an assembly line that are hired and trained to perform a single highly rationalized task. Although this may be a very efficient method of operating a business, an irrationality that is spawned can be worker burnout.

Deskilling - A work force with the minimum abilities possible to complete simple focused tasks. This means that they can be quickly and cheaply trained and are easily replaceable.

Consumer Workers - One of the sneakiest things about McDonaldization is how consumers get tricked into becoming unpaid employees. They do the work that was traditionally performed by the company. The prime example of this is diners who bus their own tables at the fast food restaurant. They dutifully carry their trash to friendly receptacles marked "thank you." (The extreme rationalization of this is the drive-thru; consumers take their trash with them!) Other examples are many and include: ATM's, salad bars, automated telephone menus, and pumping gas.
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'Boo said:
It's called "Mcdonaldization" and the process will be the undoing of us all I am afraid. Ruger started with a very good product with their production rifles. In order to be competitive they introduced their "Hawkeye" line with the coarse finishes. The next evolution in the race to the bottom is this new rifle. Who knows where it will end ..............
Click to expand...

Good post about those elements of Mcdonaldization being applied everywhere. Funny how the Big Mac I get is squashed and lopsided, and looks a lot smaller than the one in the commercial (do they use actors with small hands?).
 
It sure seems that the market is getting pretty crowded with rifles in the $300 - $400 range. Stevens, Axis, Marlin and so on. Now Ruger is jumping in. I'm not saying that it is not important to make safe reliable and accurate rifles in this price range but I sure would like to see some effort in putting together accurate rifles with no plastic parts that load, eject, and shoot straight, that last a long time. I know there are rifles in the 5-800 dollar range out there that try to do this but when you hear about things like loading and ejecting issues as well as poor quality in these rifles it gets pretty frustrating.

Therefore, if that is what we are getting from the major companies a fellow might as well buy the lower end rifles because the more expensive ones simply aren't worth the extra money.


What company out there makes an accurate rifle that has all metal parts, a good stock, wood or synthetic ( no tupperware ), Good finish and machining, and a trigger that is respectable for under $1000 ?
 
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