I think you're very optimistic. I never buy into pre-orders, no matter what the product is, because I think it is foolish to buy something neither you nor anyone in the country has puttheir hands on. I've seen enough people get burned on pre-orders for cars, video games or firearms (the latest being the T81) to avoid them like the plague. But in this case, I don't think this rifle is worth 2000$. The discrepancy between the canadian price and the US price (converted to CAD) is enough to point to a bad quality/price ratio at 2000$. Granted, I'm not the biggest fan of x39 to begin with, but I like the look of the m10x, so I'd be inclined to at least look at it. But the truth is, even in our price-inflated gun market, 2000$ buys you a lot.
If you make a list of what you can buy for 2000$, and compare these rifles with the m10x, then you see the m10x has to perform better than even advertised. To begin with, you could get a US-imported restricted m10x for less (which, let's be honest here, is the same rifle with a barrel 3'' shorter, dmr safety be damned) and a nice optic.
Then there's the fact that x39 main selling point is the cheap surplus ammos. Those ammos are not exactly known to be very accurate, no matter which gun you shoot them with. So even if the m10x is a tack driver (which it isn't even advertised as), shooting surplus x39 with it will be futile, it'll still turn out to a 3-4 MOA shot. Shooting more expensive x39 might yeild better result, but never anything as good as a good old 308.
So I'm not saying sales will be in the gutter because of MM's shenanigans, I'm saying sales will most probably be unimpressive because of the quality/price ratio, and even in Canada where prices are higher and common AR10/AR15 are restricted, it's not the best in any category. As a range toy, it doesn't compete with a 2000$ AR15. As an x39 range toy, it matches an x39 AR15 but cost 1.5-2x the price. As a hunting or precision rifle, it doesn't match a 2000$ rifle in 308. So the only peeps left to buy one are fanboys (which in this case I use non-pejoratively).
At best, I see a success comparable to the tavor or the Kriss vector. All 3 (Tavor, Kriss, m10x) are rifles that I'd like to own, but the price at which they sell for just isn't worth it, because I can shoot an AR15 at the range and hunt with real hunting rifle for less.
Just my 2¢