Personally I think you're way out of line to criticize the WSS staff. The proper procedure is to take the rifle in, in a case. That way there can be no confusion. You take the case in, set it on the counter tell the staff you've brought your rifle in (for whatever reason), and you are going to pull it out to check out some stuff.
I do that in any situation when I want to take a rifle into any store.
Think about it. It only makes sense.
Bingo! Someone gets it.
What happened to discretion?
Why wouldn't you walk in the store with the rifle in a case? Trying to prove a point to someone?
About as smart as the retard here on CGN who was riding around on his motorbike with a uncased M14 slung over his shoulder and then had the nerve to complain that he was treated unfairly by the police. Twit.

Does anyone have any common sense anymore?
I can't be that old am I?